Johanna Ortiz is collaborating with designers at H&M on a fashion collection.
The Colombian designer has built up a reputation for her use of feminine silhouettes and vibrant hues, with celebrity fans including Mandy Moore and Jennifer Garner.
Now, Ortiz has announced that she is working alongside the design team at the Swedish high street retailer, with the collection to be comprised of several elegant day-to-night options.
"The prints all come from my obsession with the flowers, the palm trees and the beautiful colours I am blessed to see out the window when I wake up at home in Cali, in my native Colombia," she said. "The imprint of Latin America and its uniquely festive atmosphere is something that can be felt in each Johanna Ortiz design, so I'm thrilled that so many women in the world will have a little piece of Colombia in their wardrobes thanks to the Johanna Ortiz x H&M collaboration."
An exclusive pre-drop of four dress styles will be unveiled in select stores and on H&M's website on 3 December. The garments feature exotic floral prints from Ortiz's archive - Wild Roses, Orchid Paradise, Cacatua, and Coquelicots - with the colour palette heavy on warm yellow, dusty pink, forest green, and coral-infused dark brown shades.
"Discovering the world of Johanna Ortiz's exuberant design, her use of colour and her exceptional flair for dramatic silhouettes has been a great experience for the whole design team. They have been working closely with Johanna throughout the whole process, enjoying her extraordinary hospitality in her beautiful home in Cali," added Maria Ostblom, head of womenswear design at H&M. "We are thrilled to be able to celebrate Colombia's rich history and craftsmanship and to bring Johanna's signature happiness-inducing designs to the H&M customer."
The main Johanna Ortiz x H&M collection will drop in March 2020.
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