Joan Collins headlines Charlotte Tilbury foundation campaign

Joan Collins joins Miss Fame and Charlotte Tilbury, among others, for the Airbrush Flawless Foundation campaign. Courtesy of Charlotte Tilbury

Joan Collins has been tapped to star in the campaign for Charlotte Tilbury's new foundation.

The celebrity make-up artist has just launched the Airbrush Flawless Foundation, and to celebrate, she has included the Hollywood icon in the inclusive marketing imagery, as well as the likes of drag queen Miss Fame, and models Shivani Sharma, Pong Lee, Celine Denefleh, Tosin Bodija, and Cheyenne Maya Carty. 

While Collins has not yet posted about the campaign, Miss Fame took to Instagram on Tuesday to share a video of themselves posing with the 86-year-old and Tilbury at the photoshoot.  

"ATTN: ICONS ONLY!! In between takes with the brilliance that is @ctilburymakeup for her New Airbrush Flawless Foundation campaign with the ultimate in Flawless @joancollinsdbe. An entire Mood Where FLAWLESS IS A FEELING!!! 44 shades with innovative ingredients providing skin care through wear. We were FLAWLESS the entire shoot and hours after," they captioned the clip.  

The Airbrush Flawless Foundation is available in 44 shades and contains a new ingredient called Magic Replexium, which Tilbury claims to visibly reduce the appearance of wrinkles by up to 22 per cent after eight weeks of use. The beauty guru spent months testing the formula, and she is happy with the final result.  

"When developing my 44 flawlessly matched shades of Airbrush Flawless Foundation, I decided to reverse the process, starting with the pigment first. Most foundations start with the whiter pigment and then get stretched out to the deeper tones, but what you end up with is deep tones that appear ashy or chalky. So, I decided to balance pigments first, really working to get my miracle formulation optimising all overtones and undertones, whilst nourishing the skin with my miracle skincare ingredients," Tilbury commented.  

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