Jessie J and James Arthur named PETA's Most Beautiful Vegan Celebrities

Jessie J

Activists at People for the Ethical Treatment of Animals (PETA) have named Jessie J and James Arthur as the Most Beautiful Vegan Celebrities.

Both musicians have adopted a plant-based diet in recent years and were chosen by officials at the ethical organisation to serve as an inspiration for the younger generation.

"James Arthur and Jessie J are living proof that sticking up for others is the stuff of real beauty," PETA director Elisa Allen said in a statement. "PETA encourages all kind people to take a page out of the singers' playbooks and choose vegan food and animal-free clothing and entertainment."

Jessie, 31, has been vegan for more than a year and began eating a diet rich in plant-based foods to help manage her chronic pain from fertility issues.

Back in July, she opened up on her decision to become vegan in an interview with Plant Based News and confessed she was taken aback by the positive change ditching meat and dairy products has had on her health and mood.

The Domino hitmaker described veganism as a "lifestyle that has improved her life immensely and very quickly".

Meanwhile, former The X Factor winner James is a vocal advocate for the benefits of plant-based diets and has been a strict vegan for more than two and a half years.

He previously opened up on his decision to go vegan and said making the switch has helped him lose weight and "feel energised".

"There's a misconception that you've got to get all your protein from meat, but the meat gets the protein from plants," the 31-year-old shared.

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