Jeremy Scott Gets Backlash After “Alien” Campaign

Lauren Adhav
Photo credit: Moschino
Photo credit: Moschino

From Cosmopolitan

On Monday, designer Jeremy Scott posted new campaign images from his latest collection for Moschino, including what he called an "alien" Gigi Hadid with blue skin. When he first posted the photo, the original caption read: “THE ONLY THING ILLEGAL ABOUT THIS ALIEN IS HOW GOOD SHE LOOKS!”

Commenters fired back almost immediately, asking him to change his caption in light of the current immigration crisis at the border.

Photo credit: Instagram
Photo credit: Instagram

Scott replied to one of the comments with this statement:

Photo credit: Instagram
Photo credit: Instagram

The entire concept of my ad campaign was to bring attention to the US administration's harsh stance towards "illegal aliens." I painted the models in my show and this campaign was a way to bring attention to this and discuss what exactly is an "alien"

Are they orange blue yellow green? No they are our friends, neighbors, co workers, relatives, and people we love.

He later changed the original "illegal alien" caption and replaced it with a similar reply.

Some commenters did come out in support of the designer and the message of his campaign:

Photo credit: Instagram
Photo credit: Instagram

Scott also sent models with blue, green, orange, and yellow skin down the runway for Moschino's Fall 2018 show in February and told Vogue his political message for the show at the time: “I’m not anti-alien; I don’t want to build a wall.”

Photo credit: courtesy
Photo credit: courtesy

This isn't the first time the designer has stirred controversy. In June 2012, he partnered with Adidas to release the JS Roundhouse Mid, sneakers featuring an orange shackle around the ankle. The design was canceled following outcries that the shoes referenced slavery.

Scott took to Twitter and said he was inspired by a childhood toy, while Adidas said the design was "nothing more than the designer Jeremy Scott's outrageous and unique take on fashion and has nothing to do with slavery."

His latest ad campaign also features models like Kaia Gerber and Vittoria Ceretti, although the original comment was only on Hadid's photo.

 

 

A Moschino representative had no further comment than Scott's edited Instagram caption.

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