Power couple Jennifer Lopez and Alex Rodriguez have teamed up with healthcare firm hims & hers.
The telemedicine company, which aims to eliminate stigmas around health and wellness issues and break down barriers for people when it comes to obtaining quality healthcare, has welcomed fitness fanatic Jennifer and her fiance, former baseball player Alex, on board as ambassadors.
The pair will be promoting accessible healthcare and wellness amid the coronavirus pandemic.
"Now more than ever, it's sooo important to advocate for your own health and wellness," Jennifer wrote on Instagram. "Everyone deserves to look and feel their best... self-care is your right! But it's not always easy, especially now. @hims & @hers is an accessible solution with products and services that will keep you in charge of your own well-being. You deserve it."
In the accompanying photo, Jennifer is seen smiling and looking away from the camera, wearing a long-sleeved grey top with "hers" stitched over her heart.
Alex also shared the news on his own page.
"Now more than ever, it's important to take care of yourself. Everyone deserves to look and feel their best, and do it in their own way," he told his followers. "That's why I'm so proud to partner with @hims & @hers . They make self-care easy, even for a guy like me who is still learning!"
In an interview with People, the Jenny from the Block hitmaker explained the personal reasons behind her involvement in the new partnership.
"We're always focused on providing for people who grew up the way we did," she shared. "We feel like now we're in a different kind of privilege and our kids are growing up differently, but we remember what it was to grow up not being able to afford decent care.
"We saw it as a company that was offering a modern approach to health and wellness in a way that was responsible and accessible. It's so great to be a part of."
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