Jason Wu is putting on a physical show at New York Fashion Week.
With the bi-annual event set to kick off, albeit with some major changes owing to the global pandemic, on 13 September, Wu is among a handful of fashion names that will present an actual runway show.
The Taiwanese-Canadian designer won't be showing off his high fashion Jason Wu Collection though, but rather his contemporary Jason Wu line.
"Of course, I still think the fantasy and dream are very important. We're going to highlight that in October, through a film (for Jason Wu Collection)," he detailed to WWD. "But for a show, I want something that feels relevant for when everybody's still at home and a lot of people are still out of the city - what can you realistically see yourself wearing on a daily basis? I think that's ultimately what consumers and retailers want to see, too. And it's a nice change to show something a little less serious. We're having a pretty serious year already."
He'll present the line to a limited audience of 25 to 30 at a rooftop show at Spring Studios on the Sunday evening on day one of New York Fashion Week.
He's also looking at around 25-30 models to walk the runway.
"I expect a lot of people to just want to come digitally. The 25 are going to be friends and family. Due to corporate regulations, a lot of people may not be allowed to come. And the point of the show is that it's a digital show taking place in person. I think that hybrid format is interesting," he said.
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