Japanese brands Onitsuka Tiger and Shu Uemura join forces to launch sneakers, beauty products
SINGAPORE – Two major Japanese brands, sneaker label Onitsuka Tiger and makeup brand Shu Uemura have come together to launch a pair of sneakers and 11 cosmetic items in five categories respectively.
The sneakers are based on a new model "Delegation Extm", which is inspired by the shoes worn by the Japanese team in 1964 at the Tokyo Olympics. For the material, glossy enamel has been combined with contrasting cow leather, while the iconic Tokyo Red colour is employed. Inside the midsole, Onitsuka Tiger uses Flytefoam Propel, a highly responsive sponge material, for a comfortable fit.
The items in the five beauty categories to be launched by Shu Uemura include eyeshadow palettes, lipsticks, cleansing oils, foundation brush and eyelash curler. The beauty products will feature the iconic Onitsuka Tiger Stripes logo, and use signature key colours like Tokyo Red, Energy Orange and Indigo Blue to produce a stylish, dynamic and energetic mood.
The limited-edition collaboration sneakers will be launched in Onitsuka Tiger Takashimaya S.C. and Jewel Changi Airport on 5 June and retails at S$229.
