J Balvin apologises for selling face masks as merchandise

J Balvin

Latin star J Balvin has apologised for appearing to promote face masks as new merchandise.

To celebrate the release of his sixth solo album Colores on Friday, the singer released a brand-new collection of merchandise on his website for 24-hours only over the weekend, with fans being able to buy baseball caps, bucket hats, and T-shirts in a range of colours.

However, to promote the line, a representative posted an image of a black face mask bearing J Balvin's logo, a yellow smiley face with a lightning bolt for eyes, alongside the word "buy now". In the tweet, they wrote, "#Colores merch. Available for 24 hours only!" and added a link to the website.

The tweet was swiftly deleted, but not before social media users took screengrabs of the message and started circulating it, with the star coming under fire for seemingly cashing in on the global coronavirus crisis by selling the protective face gear.

One user shared the image and wrote, "You can be a billionaire and miserable at the same time."

In response, J Balvin took to Twitter to apologise to fans and insist the marketing tweet had been sent without his knowledge.

"The tweet about the masks was published in my account but IT DIDN'T HAVE my consent," he tweeted in Spanish. "I spoke to the marketing team and if it was wrong I offer my apologies. This is not the way I act, even less in a moment like this."

To promote Colores, the 34-year-old has also teamed up with designers at clothing brand Guess on a capsule range inspired by the album.

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