J Balvin and will.i.am launch 'audio-enhanced' eyewear line

J Balvin

J Balvin and will.i.am have dropped a collection of "audio-enhanced" eyewear designs.

Fusing fashion and technology, the music stars have now unveiled the Colores range, which includes takes on the classic aviator, as well as shield-like and sporty sunglasses.

However, what makes the Colores different is the audio technology, with the items featuring hidden headphones.

"Will is an innovative artist that I've admired for many years, so it was a real pleasure to first collaborate with him and BEP (the Black Eyed Peas) on Ritmo (Bad Boys for Life)," J Balvin said of their 2019 music collaboration. "It's been wonderful to now have the track become another number one single and lead to a more creative partnership where we can fuse our shared interests in technology and fashion."

The glasses are optimised with Bluetooth for Google and Siri compatibility, sound-beaming directional speakers, press-to-play functionality, and an integrated mic. They also have modular, interchangeable arms, meaning wearers can change their frames as often as they please.

"Working with J Balvin to design and create Colores has been an amazing experience. We've combined the best of avant-garde eyewear styling with advanced audio technology features which fans are going to love," added the Black Eyed Peas star.

This is not the first time keen tech entrepreneur Will has branched out into the world of accessories.

Back in 2016, the 44-year-old launched i.am + BUTTONS, which was comprised of a pair of Bluetooth headphones backed by magnetic metallic discs that, when in the ears, looked like a cross between ear plugs and giant studs or discs. The discs connect to form a necklace when not in use.

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