Insider @ Sonia Rykiel: what is Rykielism?

Michael Dayan, CEO of Sonia Rykiel, tells us what Rykielism is.

Rykielism, sneak preview of what's to come, archival magic and the upcoming announcement of an artistic director to head up design: Michael Dayan, CEO of Sonia Rykiel, answers questions from Paris Modes Insider . An exclusive report from the label's new Parisian offices located on the Right Bank!

Christelle Pellissier