HUGO unveils capsule collection inspired by David Bowie

Model posing in pieces from the new HUGO capsule collection. Courtesy of HUGO

Fashion brand HUGO has unveiled a capsule collection inspired by the late David Bowie.

The British singer-songwriter, who died at the age of 69 in 2016, was as well known for his edgy personal style as for his bold costume choices.

Now, designers at the label have released the limited-edition HUGO Loves Bowie line, which includes pieces for men and women.

"David Bowie was a rebel spirit who lived life on his own terms," said Bart de Backer, senior head of design for HUGO Menswear. "This capsule is an opportunity for us to celebrate the impact he had on the world and the values that we share."

The range is centred on a palette of black, white, and red, with some items featuring album artwork.

Bowie's Berlin Trilogy, a body of work inspired by the German capital and consisting of the albums Low, Heroes, and Lodger, is referenced throughout the collection, with one sweatshirt paying homage to his 1977 album Heroes and including photographs of the Starman hitmaker shot for the album's cover by Masayoshi Sukita.

There are also accessories and T-shirts printed with the original slogan used to promote the album: "Tomorrow belongs to those who can hear it coming."

"HUGO is a brand whose DNA is closely linked to popular culture - especially music. Music will remain a source of inspiration for the brand and will continue to influence the collections going forward," a company representative added.

The HUGO Loves Bowie collection is now available to purchase from HUGO stores, online, and selected partner retailers worldwide.

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