How foodies and fashonistas can help Yolanda victims

Rio Rose Ribaya
If you want to help Super Typhoon Yolanda victims, support the Philippine Red Cross (PRC)'s Aid Couture, the first fashion fund-raiser of its kind. (Photo courtesy of Philippine Red Cross)

No one has been spared the devastating effects of super typhoon Yolanda in the Visayas.
As photos, videos and heart-wrenching stories of survivors emerge and are shared online, those lucky enough to have been spared the brunt of the storm have begun donating time, money and goods to help victims of Yolanda.
Japanese restaurant Yabu: House of Katsu has announced that it is doing its bit to extend help. On November 13, all seven branches of the restaurant are donating 100 percent of the day’s profits to Yolanda survivors, said marketing head Denise Cabotaje.

Katsu for a cause

“We thought about this during the weekend after the calamity happened. We already did this before during the Habagat. Now, it’s time that we do it again,” she said.
“So the more you eat, the more we can give. Last year, we raised about P200,000. We hope to surpass it this time,” she added.
Yabu is tying up with community foundation Gawad Kalinga to make sure donations get to the victims of the most powerful storm ever recorded in history.
The restaurant will donate ready-to-eat food, water and other grocery products.

Sarsa Kitchen and Bar in Bonifacio Global City will also launch Eat For A Cause on Tuesday, November 12. Chef JP Anglo assures all sale proceeds will go to donations benefiting Yolanda victims.

Monetizing donated fashionable wear

Meanwhile, the Philippine National Red Cross (PNRC) has thought up of a novel way of monetizing the odd gown and fashionable item the aid agency receives among donated clothes.
The PNRC is holding a garage sale called Aid Couture to sell off clothing items deemed inappropriate or impractical to use by calamity victims.
Over the last few years, PNRC has seen leather jackets, gowns and designer tops among donated clothing.
The Aid Couture garage sale will be held on November 16 to 17 at the Alabang Town Center from 10 a.m. to 10 p.m., in partnership with Ariel and Downy.


Clothes to be sorted by celeb stylists

Fashion designer Happy Andrada, model Vicky Herrera and celebrity stylists Paulo Castro and Jujiin Samonte will help sort and style the clothes before selling it to public.
“What’s more, every garment includes a price tag that shows the equivalent life essential you’ll be providing the Philippine Red Cross,” the PNRC said in a statement.
“So while a victim may not have much use for a leather jacket, he most certainly would appreciate the clean, potable water and hot meals it could give him and his family,” it added.


Meanwhile, cargo and courier service LBC is also offering to forward donations except clothes from Filipinos living abroad free of charge to the Philippine National Red Cross until November 30.