Honor of Kings, the Chinese version of popular mobile MOBA game Arena of Valor, announced on Monday (22 March) a new collaboration with United Kingdom-based luxury brand Burberry to produce two exclusive skins for the heroine Yao.
Yao gets two new kins from the collaboration: The 'Spirit of Nature' and the 'Spirit of Forest and Ocean'. Burberry Chief Creative Officer Riccardo Tisci designed the new skins by drawing upon the company's "longstanding exploration of the relationship between humans and nature".
"The fashion house’s affinity to the outdoors links harmoniously with Honor of King’s character Yao, who embodies the spirit of nature and is able to take the form of a deer – also an expression of the Burberry animal kingdom house code," said Tisci.
"In keeping with the fashion house’s signature gabardine, pioneered by founder Thomas Burberry and designed to protect its wearer against the elements, Yao plays the role of a protector for her fellow gamers within Honor of Kings."
"I am excited to see how technology has found a way to build and nurture the core human needs of personal and emotional connections. Honor of Kings has created an incredible digital world where we can find a new way to dream with our Burberry community," added Tisci.
Forest brown features prominently in Yao’s ‘Spirit of Nature’ skin, matching the character's signature antlers. Meanwhile, her 'Spirit of the Forest and Ocean' skin, the first Legend-type skin to be introduced in Honor of Kings, reflects forest streams and ocean waves in its blue coloration.
"The story of the heroine Yao represents Honor of Kings’ eastern reflections on the symbiotic relationship between humans and nature, which also coincides harmoniously with Burberry's exploration of that relationship," Colin Yao, Vice President of Tencent and President of TiMi Studios, the studio behind both Arena of Valor and Honor of Kings, said in a statement.
"The combination of the eastern and western creative concepts is an important cornerstone of this collaboration. Looking forward, we hope our co-created works can bring more users surprise and delight," Yao added.
The exclusive Burberry skins for Yao will be available to purchase for all Honor of Kings players in mainland China and will remain a part of the players’ permanent collection.
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