Every night, a large percentage of the nation tunes in to watch ‘I’m a Celebrity… Get Me Out of Here!’. But, a large number of us aren’t interested in fireside spats or Bushtucker trials – what we really want to know is where Holly Willoughby got her latest outfit from.
Proving the unstoppable power of her sartorial influence stretches down under, the television presenter has helped countless brands secure sell-out status thanks to her jungle-ready wardrobe.
So it comes as no surprise to learn that some serious research goes into each and every covetable look.
In a recent interview with The Telegraph, the 37-year-old’s stylist, Angie Smith, revealed that she prepared a grand total of 40 looks in the run-up to the presenter’s ‘I’m a Celebrity’ debut.
With 23 episodes in the pipeline, that’s more than enough to keep fans firmly on the sofa.
“We wanted the look to be fun but practical,” Smith told the newspaper. “Holly has to walk across bridges and run down hills to camp, so heels are out. The approach is very different to Holly’s ‘This Morning’ wardrobe.”
With what has been described as a ‘Jungle Jane meets Tank Girl at a rodeo’ mood board, Smith shopped for mini skirts, animal print-emblazoned dresses and hiker boots – a sartorial recipe designed for the Aussie climate.
Fans were quick to note from the get-go that this meant a designer upgrade with her debut outfit weighing in at £1,000.
“We’ve got pieces from J Crew, Rag and Bone, Sandro, Madewell, Maje, The Kooples, All Saints, De La Vali and Rixo, all of which are brands that make season-less clothes,” Smith added.
Although Willoughby has received praise for her outfits thus far (with heart eye emojis and praise hands aplenty) – the presenter has faced growing backlash for turning the series into a “fashion show” with nothing but “ridiculous overpriced clothing that most normal people can never afford”.
#iamacelebrity I love Holly Willoughby, but these celebrities are facing some challenging tasks. Holly this is not a fashion show?
— Jackie Phillips (@JeffPhillips6) November 23, 2018
Its becoming clear why @hollywills is on the jungle , purely to do the fashion show .
— douglas bee (@douglasbee6) November 21, 2018
@imacelebrity is @hollywills doing a fashion show or presenting in the jungle not actually sure which one she’s doing? #dresingtoimpress 🤔 #ImACeleb #imaceleb2018 #imacelebritygetmeoutofhere #imacelebextracamp
— Kurt (@K33URT) November 24, 2018
Used to love @imacelebrity but this year just isn’t the same without Ant 🙁 @hollywills is doing Ok but this fashion show every night of ridiculous overpriced clothing that most normal people can never afford is beginning to annoy 🙁
— Nichola Valentine (@naggywife1) November 23, 2018
Though it’s not merely her wardrobe which has fallen under scrutiny from the public, as her hair has been the focus of recent trolling tweets:
Holly willoughby’s hair is so yellow it’s annoying me
— Whitney wilsher (@wilsher_whitney) November 19, 2018
I love Holly Willoughby but she really needs a toner on her hair 🥴
— Florence (@abbey_moss) November 19, 2018
#HollyWilloughby Why is Holly’s hair so yellow it looks awful, you’d think with all her money she’d get it sorted.
— Karen (@KarenJ1202) November 22, 2018
— Emma Douglas (@tatsiebhoy) November 19, 2018
Is anyone else really bothered by Holly Willoughby’s brassy hair😩😩 someone give the girl a toner please!!
— Faye (@faye_swinney) November 21, 2018
After being accused of having “brassy roots”, the presenter took to Instagram Stories to show herself dying her hair with a Garnier colour box to hand.
In the now-deleted post, Willoughby wrote: “Cat and Blow-dry/tint … FaceTiming my fav feline. Casual @garnieruk fix up look sharp.”
But even those opposed to her wardrobe have to admit, the ‘Holly Willoughby Effect’ is a serious moneymaker for the fashion industry.
According to The Telegraph, footwear label Grenson sold 400 pairs of black hiker boots within a mere hour after the mother-of-three posted a picture of herself wearing them on Instagram.
An impressive feat for Holly.
Whether you decide to follow in her jungle footsteps or not, there’s no denying her meteoric rise as the nation’s fashion darling – which has only been further cemented by her most recent television gig.
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