Hindu activist demands apology from Alessandra Ambrosio over bikini collection

Alessandra Ambrosio

A Hindu group is demanding an apology from Alessandra Ambrosio over the name of her "highly inappropriate" bikini collection.

Last year, the Brazilian supermodel teamed up with her sister Aline Ambrosio and best friend Gisele Coria to create luxury brand GAL Floripa, which includes one-pieces, triangle tops, bandeaus, and bottoms.

They recently launched a new collection called Yantra Style, which features a swimsuit and bikini in golden yellow tones, with prices starting at $180 (£138), and is inspired by the Sri Yantra symbol.

However, members of the Universal Society of Hinduism have taken offence to the use of the word "yantra" for the supermodel's bikini line, and want her to apologise and rename the collection.

In a statement, Rajan Zed, president of the Universal Society of Hinduism, said that using the term was disrespectful, and the yantra was a "serious and sacred symbol/concept used for Hindu liturgy, and meditation and was installed in many Hindu temples."

He added that the "highly revered" yantra was meant to be used as part of worship in temples and not to be used in selling bikinis for "mercantile greed."

"It is very disrespectful to link such a sacred symbol with a product which touched pelvis and buttocks," Zed continued. "How could a bikini bring enlightenment as indicated by Ambrosio's firm?"

He called for the inappropriate usage of Hindu deities, concepts, icons, or symbols for commercial or other agenda to be halted immediately.

A representative for the Victoria's Secret model has yet to comment on the statement.

© Cover Media