Henry Holland's fashion label goes into administration

Henry Holland

Henry Holland's fashion label House of Holland has gone into administration.

The British designer, who gained attention for his T-shirts bearing rhyming slogans such as "I'll Tell You Who's Boss Kate Moss", had been searching for investors for his fashion label, which he founded in 2008, after battling "difficult trading pressures". He has now called in the administrators.

"House of Holland rose to prominence as a forward-thinking British label, with its signature slogan T-shirts and collaborations with a number of high street brands," said Will Wright, a partner at KPMG and the joint administrator, in a statement, according to The Guardian. "However, with apparel experiencing the same difficult trading pressures as others across the U.K. retail market, the company needed to raise additional investment in order for it to continue."

The administrators plan to continue the business via the House of Holland website while they find new investors to protect the future of the brand.

The news comes shortly after Holland announced he was stepping down from his own label at the end of February.

"After the most incredible ride, my journey at the helm of House of Holland has come to an end," the 36-year-old said in a statement. "No one could have predicted the success that we would achieve and the fun we would have. I want to thank everyone who has supported me to this point, most importantly my team who have worked tirelessly throughout. I will forever be indebted to them and the industry for embracing House of Holland and everything we stand for."

Holland added that while he was sad to be closing that chapter of his life, he was excited to pursue a career as an independent brand consultant.

House of Holland began in 2008 as a PayPal link on Holland's Myspace page when he was still the fashion editor of teen magazines. His range of slogan T-shirts were popularised by his childhood friend, model Agyness Deyn, and promoted by his famous pals such as Alexa Chung and Daisy Lowe. He also had a long-running collaboration with U.K. department store Debenhams, which is believed to have come to end last year just before it went into administration itself.

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