Henry Holland is working with video-sharing giant TikTok to help budding designers start their careers.
TikTok is collaborating with the Graduate Fashion Foundation (GFF), a charity that works with students from a long list of universities and institutions, on a residency for final year students.
TikTok creators, along with designers like Holland, will mentor the fledgling fashion stars, giving them a one-week masterclass covering everything from manufacturing to production lines.
Discussing his reasons for getting involved, London Fashion Week favourite Holland said he was keen to help young designers learn the necessary skills for building a business.
"(It offers) a really useful set of tools that so many students often are lacking," he added, reports London's Evening Standard.
At the end of the residency, the students' designs will be gifted to TikTok's Creator and VIP community.
Holland, whose House of Holland label went into administration earlier this year, also spoke about how social media has changed the face of fashion.
"Social media has become a way for individuals to create brands of their personalities, and of who they are - it's really taught people a lot about the process," he shared.
And he advised those wanting to start a brand to really find out what they want to say with their clothes.
"Then figure out how you're going to say it," he continued. "There are so many brands, there's so much noise out there - you have to find a way to cut through that, and do it in a way that feels true to you.
"Clothing has the ability to tell stories - we're able to communicate to people without even speaking to them, about who we are and what we're about. I think that's the power of fashion."
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