Helena Christensen collaborating with H&M on capsule collection

Models pose in Helena Christensen x H&M capsule collection. Courtesy of H&M

Helena Christensen has teamed up with H&M on a collection showcasing her photography.

Aside from her fashion career, the Danish supermodel is an accomplished photographer, with her work featuring in the likes of Elle and Marie Claire magazines.

Now, Helena has partnered with the designers at the Swedish retailer on the Helena Christensen x H&M capsule line, which features her images of flowers on a range of T-shirts, sweatshirts, and hoodies.

"It's been a very cool experience collaborating with H&M as I not only have been able to see my photographs come to life on items of clothing but also got to look at them through my lens as I shot the campaign images," she said. "I wanted to capture the generation of tomorrow, encouraging them to be themselves and letting their personalities shine."

The items are made from white, black and grey marl fabrics, allowing the pastel shades of Helena's portraits to be the focus.

In addition, the 51-year-old also shot the accompanying campaign imagery, and Maria Ostblom, head of womenswear design at H&M, couldn't be more thrilled with the final result.

"We're happy to be collaborating with Helena Christensen. From her work behind and in front of the camera to magazines or fragrances, plus her charitable work, she's a true icon," the designer said. "And her beautiful photographs of flowers for this collaboration look amazing on the 90s streetwear-inspired designs - it's laidback with an edge."

The Helena Christensen x H&M collection will drop on 30 January.

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