Halima Aden has been tapped to front a campaign for sustainable fashion brand Bottletop.
Co-founded by Cameron Saul and Oliver Wayman, the London-based label is known for its handbags and accessories made from upcycled bottle tops lined with leather offcuts.
Now, Saul and Wayman have teamed with fashion designer Narciso Rodriguez on a collaboration, including the new Halima and Denise handbags, with Aden starring into the accompanying imagery.
"Our planet is running out of resources so let's all choose to support brands that are committed to protecting our environment and communities," the 22-year-old said. "This is why I'm excited to announce I'm the new face and ambassador of Bottletop. Working with Bottletop helps empower disadvantaged women through creation of fashion accessories in Nepal, Brazil, and Kenya. The grassroot organisations and partnerships gives them self-respect and the opportunity to provide for their children and families, they learn a new skill and in turn, it brings the community closer."
The Halima and Denise handbags are made from Zero Deforestation leather and feature recycled ring pulls. They are available in two sizes and in bordeaux red and black colourways. Halima is priced at $850 (£658), while Denise retails at $650 (£502).
Accordingly, Saul noted that he and the Bottletop team are thrilled to be working with Aden, especially as they both have roots in Kenya. The Somali-American model was born in the Kakuma refugee camp after her family fled Somalia during the civil war, while the first-ever Bottletop collaboration with local artisans also took place in the nation.
"We are so inspired by Halima's commitment to challenging societal attitudes, empowering women and young people and making change. Much like Halima, Bottletop strives to break barriers by harnessing the power of fashion and creativity to address key issues globally; to create conversation, drive empowerment, and make change. We cannot think of a better person to represent our work and mission," he added.
© Cover Media