Hailey Bieber divides opinion with slogan wedding dress

Francesca Specter
Yahoo Style UK deputy editor
Hailey Bieber shares pictures from her wedding to Justin Bieber. [Photo: Instagram]

Hailey Bieber, née Baldwin, has revealed her wedding dress in full on social media – but the quirky design has polarised her followers.

The model tied the knot with Justin Bieber last week, on 30 September, in front of family and friends at the Montage Palmetto Bluff in Bluffton, South Carolina.

The event was their second wedding: the couple legally married in a low-key courtroom ceremony last year.

Bieber shared images of her off-the-shoulder gown with her 22.4 million Instagram followers last night. She thanked OFF-WHITE designer Virgil Abloh for the pearl-encrusted “dream dress”, which featured a huge train.

READ MORE: Inside Hailey Baldwin and Justin Bieber wedding

But, not everyone was enamored with one specific detail - specifically the statement slogan message “Till death do us part’ that was embroidered across the width of the train.

The slogan - and the quotation marks used - are one of designer Abloh’s go-to ‘tools’.

Abloh told publication 032c he uses quotes to elevate his designs from fashion to art. “You can use typography and wording to completely change the perception of a thing without changing anything about it,” he said.

“If I take a men’s sweatshirt and write “woman” on its back, that’s art.”

READ MORE: Hailey Bieber pays sartorial homage to Princess Diana in Paris Vogue shoot

The quotation marks have proved popular among the high fashion crowd as well, with slogan OFF-WHITE streetwear selling for thousands online.

They have even become the subject of a lawsuit launched by OFF-WHITE earlier this year against bracelet manufacturer Rastaclat.


The unusual design has been praised by Bieber’s Instagram followers, with comments such as “This dress is amazing !!!!!!! [sic] So so beautiful” and “This is evverything [sic] and more”.

But, the slogan train has not proved popular with everyone on social media: a number of people tweeted that the quotation marks “ruined” the gown.

There’s also been debate over the spelling of ‘till’ and apostrophe used before the word.

The design is comparable to Angelina Jolie’s Atelier Versace wedding gown for her 2014 marriage to Brad Pitt, which featured embroidered versions of her children’s drawings.