H&M Rokh has finally arrived, here’s what we’re shopping ASAP

h and m rokh
The H&M Rokh designer collab has finally arrivedCourtesy of H&M

H&M's designer collaborations are *iconic*. Combining celeb-approved fashion with high street price points, previous collabs have seen H&M partner with Moschino, Giambattista Valli, The Vampire's Wife, Simone Rocha, Mugler and most recently, Rabanne. Each edit garnering major hype and selling out almost instantly.

And the latest brand to collaborate with the high street giant? Emerging brand, Rokh. If you've got your finger on the fashion pulse, you'll no doubt be familiar with the London-based label's experimental spins on wardrobe staples from South Korean-born designer Rok Hwang.


If you’ve yet to fully get to know Rokh (no shade, we all have busy lives) here's what you need to know: a graduate of Central Saint Martins and an alumni of Céline, Chloé and Louis Vuitton (talk about an impressive CV), Rok launched his eponymous brand in 2016, going on to win LVMH's Special Prize two years later (a big deal in the fashion world, FYI) and collecting a celeb fan base in the process.

Sydney Sweeney's leather cut-out top and matching trousers look from the designer's SS23 collection still lives rent-free in our heads, as does the Rokh cut-out and feather trim dress worn by Issa Rae.

Anya Taylor-Joy is also a fan, repping the SS22 collection in a pastel purple bow-adorned crop top and mini skirt co-ord.

Well, we're glad to report you can expect much of the same from the Rokh H&M collection. We’re talking double-layer trench coats, detachable-hem dresses, corset-style pieces, statement accessories and cut-outs aplenty all feature. And, you can finally shop the collection RN!

Presenting: the Cosmo fashion team’s top picks that we’re shopping from the H&M Rokh collection.


What is the H&M Rokh release date?

The range officially launches today [Thursday 18 April] and as with all the H&M designer collections before it, we’re expecting a sell-out.

How can I shop H&M Rokh?

You can shop the collab online at hm.com and in selected stores.

What does the H&M Rokh collab include?

The Rokh H&M collection spans womenswear, menswear and accessories, so there's plenty of opportunity for you to snap something up. In a statement released alongside news of the collab, Ann-Sofie Johansson, Creative Advisor and Head of Design Womensweat at H&M said, "Rokh is at the forefront of a new wave of Korean designers whose conceptual-yet-wearable clothes are captivating fashion right now."

How much does H&M Rokh cost?

As with all of H&M's designer collabs, prices are considerably less than you'd usually have to fork out for Rokh pieces, but select items can cost more than you'd usually expect to spend on H&M's mainline. Prices start at £34.99 for a cropped white t-shirt, with a cut-out leather jacket *very* similar to the Rokh design worn by Sydney Sweeney retailing at £399.

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