H&M is to begin making protective equipment for hospital workers amid the coronavirus crisis.
In light of the escalating Covid-19 pandemic around the world, executives at the Swedish high street retailer have announced that they are quickly rearranging their supply chain in order to start manufacturing personal protective equipment (PPE) for hospitals and healthcare workers.
"The coronavirus is dramatically affecting each and every one of us, and H&M Group is, like many other organisations, trying our best to help in this extraordinary situation," commented Anna Gedda, head of sustainability at H&M Group. "We see this is as a first step in our efforts to support in any way we can. We are all in this together, and have to approach this as collectively as possible."
Gedda hopes to start delivering as soon as possible. At present, approximately two-thirds of H&M's stores around the globe have closed in response to government measures enacted to help slow down the spread of the virus. Customers can still shop online in 50 markets.
Elsewhere, executives at other major conglomerates are doing their part to aid hospital workers too, with leaders at Kering and Moet Hennessy Louis Vuitton (LVMH) unveiling plans to supply millions of masks to people in France.
While top fashion designers, such as Prabal Gurung, Christian Siriano, and Brandon Maxwell, are also looking at converting their workshops so they can make medical masks and other PPE for hospital staff in New York.
Since the coronavirus outbreak started in Wuhan, China last December, there have been approximately 424,000 confirmed cases and an estimated 18,900 deaths.
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