Gucci's supply chain is now entirely carbon neutral.
Last month, bosses at the parent company of the Italian luxury brand, Kering, announced that they have committed to a sustainability pact, alongside 31 other leading companies.
Now, Gucci executives have announced that in an effort to reduce environmental impacts, the label, helmed by creative director Alessandro Michele, is offsetting all remaining Greenhouse Gas (GHG) emissions annually from operations and the entire supply chain through four critically important REDD+ projects that support forest conservation around the world. The term REDD+ refers to initiatives seeking to reduce emissions from deforestation and forest degradation.
"A new era of corporate accountability is upon us and we need to be diligent in taking all steps to mitigate our impacts, including being transparent and responsible for our GHG emissions across our supply chains," said Marco Bizzarri, president and chief executive officer of Gucci, in a statement. "To address the need for urgent solutions, Gucci is setting an ambitious new precedent through our carbon neutral commitment. This is based on a clear strategy to ensure we account for all of our GHG emissions across our supply chain, act to first avoid, reduce and restore, and then offset the unavoidable emissions through important REDD+ projects."
In addition, a Gucci spokesperson explained that while the company has made major inroads with its environmental targets since 2015, there will be a continuing focus on avoiding and reducing GHG emissions as a priority. Key plans include using low-impact alternative and sustainable materials, sustainable sourcing, and implementing manufacturing efficiencies.
"We are redefining 'carbon neutral' through a logical strategy that avoids, reduces, restores and offsets and I hope other CEOs across all sectors will view this as a call to action," added Bizzarri. "Collective corporate action is needed now in order to make a significant contribution to our nature and society in the coming decade and for our future generations."
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