Gucci has teamed up with online retailer Mytheresa on a menswear capsule collection.
Earlier this year, executives at the luxury fashion and designer brand retailer added menswear to its offering and have since worked with brands such as Prada, Thom Browne and Balmain on capsule collections as a form of promotion.
They have now teamed up with Gucci, headed up by Alessandro Michele, on their biggest menswear collection yet. The 46-piece capsule takes inspiration from the Italian fashion house's pre-fall 2020 season and has a ‘70s vibe. The pieces span ready-to-wear, accessories and footwear, tailoring and denim, and come in earthy tones such as burgundy, olive, sand, and cream. According to WWD, the line also includes knitwear, retro sunglasses, paisley printed ties, bucket hats, baseball caps, and the brand's signature tassel moccasin shoes.
"No other Italian label in history has been able to infiltrate mainstream culture like Gucci," said Chris Kyvetos, Mytheresa's Menswear Buying Director, in a statement. "At a time when fashion trends, fashion tastes and fashion priorities are changing so dramatically, we felt that Gucci was the best partner to send a true message."
The campaign for the Gucci x Mytheresa collection was shot by photographer Bella Lieberberg and art directed by Mytheresa global creative director Julian Paul. The pieces are modelled by members of Australian electropop band Parcels, who were chosen for their retro style. The band - comprised of keyboardists Louie Swain and Patrick Hetherington, bassist Noah Hill, drummer Anatole Serret and guitarist Jules Crommelin - appears in the campaign imagery and an accompanying video, featuring them performing in a restaurant while wearing the designs.
Mytheresa.com was founded by Christoph and Susanne Botschen in Munich in 2006. They opened their first men's store in the city in June.
The Gucci capsule launched on the site on Wednesday.
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