Gucci bosses have cancelled the fashion house's cruise 2021 fashion show in California due to coronavirus fears.
A spokesman confirmed the event in San Francisco, scheduled for 18 May, has been postponed in light of "the ongoing uncertainty prompted by the coronavirus outbreak".
"A decision on the new timing and location of the show will be announced at a later date, once the situation becomes clearer," a statement reads. "At this time, our thoughts are with all of those affected around the world."
The virus, named COVID-19, has infected more than 90,000 people across 76 countries, with the global death toll at more than 3,100.
More than 100 cases have been confirmed in the U.S., and six people in the Seattle area of Washington state have died after contracting coronavirus.
Gucci's creative director Alessandro Michele reportedly chose San Francisco to host the cruise show due to its history as a centre of liberal activism, according to WWD.
The decision by the Italian fashion house follows Prada's move to postpone its cruise show, scheduled for 21 May in Tokyo, Japan, and a week after Giorgio Armani scrapped his Milan Fashion Week event in Italy over coronavirus fears.
The 85-year-old designer showed his fall/winter 2020 collection behind closed doors on the last day of fashion week, and the future of his cruise 2021 showcase in Dubai next month is unknown.
Chanel is expected to be staging its cruise show in Capri, Italy, in May, and days later, Dior is heading to Lecce, in the Italian region of Puglia, for their highly-anticipated show.
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