Innit has partnered with Uncle Ben's to create a new type of digital experience for the Google Lens bringing shoppers ingredients lists, nutrition advice, and recipe instructions when they point their phone at Ready Rice.
Thanks to a collaboration with Uncle Ben's and connected food platform Innit, the image recognition technology Google Lens can now offer users a collection of digital information about all the Mars Food brand's offerings including their trademark Ready Rice.
Instead of simply identifying the product when a user points their smartphone camera at it, the Google Lens will now prompt information like ingredient lists, nutrition advice, and instructional cooking videos.
“By working with @UncleBens and @innit to connect their own digital information to the physical world, we think we can provide helpful information in context to help people with dinnertime.” Alan Joyce, Product Manager for @Google Lens https://t.co/i2XR4wvmHX pic.twitter.com/va97IqGbM1— Innit Inc (@innit) September 12, 2019
This is just the latest collaboration between Google Lens and third-party companies to offer their particular audience an experience beyond just object identification. Pointing a smartphone with Google Lens enabled at art in select museums will bring up information cards about the piece and its author; likewise, putting NBA logos within the viewfinder during a game will present users with the current score.
Throughout September, Uncle Ben's packaging will be labeled with a sticker inviting users in the US to try the new Google Lens feature.