Gabrielle Union relaunched her haircare line to focus solely on the needs of Black hair.
The actress first released Flawless by Gabrielle Union with hairstylist Larry Sims in 2017, but she confessed that she was disappointed by the products the first time around.
“We were targeting way too broad of an audience when we should have been specifically targeting our Black, textured hair audience. We were not Black-owned – and it showed,” Gabrielle told People.
"We had to humble ourselves and say, ‘Are we doing okay? Yes. But this can be done better,'" she recalled, noting that the prices were also too high.
The Bring it On star worked with Larry on the challenging task of overhauling the brand, which is being re-released with just 12 affordable products all targeted at Black, textured hair.
Gabrielle also revealed that during the debut launch of Flawless almost three years ago, she was battling premature balding after multiple rounds of gruelling fertility treatment, and felt "like a fraud" promoting her haircare line while suffering from hair loss.
“I literally didn’t have hair. But, our investors were pushing us to launch, so I was put in a position where I had to wear wigs and clip-ins. It felt so inauthentic to me," she candidly shared.
"For all those women who’ve dealt with hair loss or balding, it’s debilitating and humiliating, and there’s a lot of shame involved."
Flawless by Gabrielle Union will be available from Amazon on 3 August.
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