The airline's latest GoWild! All-You-Can-Fly Pass is valid for travel from May 1 through Sept. 30.
Frontier Airlines' GoWild! All-You-Can-Fly Pass, providing unlimited flights in the airline's network, is back for the summer 2024 season.
Travelers can purchase the GoWild! Pass on Frontier’s website, at a discounted price of $399 while availability lasts. The regular price for the pass is $499 for the summer version of the pass. The travel period is valid from May 1 through Sept. 30.
The airline also offers an annual pass, which is valid on travel between May 1 and April 30, 2025, and is sold at the rate of $599 a year.
Travelers will still need to pay for taxes and fees for the reservation. GoWild! pass holders are also responsible for paying for carry-on or checked luggage, similar to the economy experiences of flying Frontier. Members of Frontier’s Elite program who are provided free bags or seat assignment can utilize this benefit when using the GoWild! pass.
There are other restrictions including "blackout periods" which are days the pass cannot be used, including popular summer travel days such as Memorial Day and Labor Day.
“Thousands of GoWild! pass holders are enjoying spontaneous, affordable travel to destinations across the continental U.S., Puerto Rico, the Caribbean and Latin America,” Frontier Airlines' Vice President of Pricing and Revenue Management James Fenner said in the announcement.
Despite the conditions for having the pass, Fenner says the pass is perfect for people with flexible travel plans such as “students and new graduates, teachers, families, retirees, and remote workers.”
While it may be confusing of how an airline can make money by offering an unlimited flight pass, a clue to the business economics of the GoWild! Pass for Frontier is explained in a 2022 Investor report.
“Leverage otherwise empty seats into a new recurring revenue stream & volume driver,” Frontier’s report states. This means that the subscription revenue is ancillary to any ticket sales, because the seats would have not been occupied when the flight departs.
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