French urban gardening startup 'Merci Raymond' branches out into fashion

·1-min read
Merci Raymond has launched an apparel collection.

French urban gardening startup 'Merci Raymond' branches out into fashion

Merci Raymond has launched an apparel collection.

French start-up Merci Raymond, specialized in urban agriculture and greenery, is launching its first fashion collection. The revenues generated by the sale of these clothes and shoes will help enhance urban biodiversity.

For the past five years, "Merci Raymond" has sought to make French cities and office spaces greener, while raising awareness about the positive effects of greenery in the urban sphere. The company is now adapting to current stay-at-home mandates by launching the "Merci Raymond à la maison" (Merci Raymond at home) collection, which comprises both gardening and fashion elements.

Some pieces are sold independently, via a pre-sale system, while others are offered in kits. The "Urban gardener kit" ("Kit du Jardinier Urbain"), for instance, includes a plant pot and a t-shirt with the slogan "Carotte locale" (local carrot).

Other than these gardening kits, the collection comprises apparel such as a jacket for urban gardeners, an apron and most importantly a pair of trendy sneakers called AirRaymond. All these pieces were designed and produced in partnership with local French brands committed to limiting their impact on the planet.

Merci Raymond highlights the fact that the proceeds from the sale of this collection will be reinvested in local urban greenery. The first initiative will add trees to the rooftops of Parisian schools where educational gardens were recently set up.