27 Nov – With everybody jumping on the streaming platform bandwagon, it can only be expected that more of such services will be launching in both international and regional markets.
The latest to venture into content streaming services is mm2 Entertainment, a media entertainment and content company from Singapore that's a wholly owned subsidiary of mm2 Asia Ltd, which is set to launch its own streaming service in April 2020.
Called mPlay Asia, it is a free-to-use video streaming platform for quality Chinese-language short-form content.
"We are extremely excited about the huge potential of mPlay to engage audiences. The demand for quality online Chinese content continues to grow exponentially. We aim to build a platform that is dedicated to providing short video clips with high production values that appeal strongly to our regional audiences," says mm2 Asia Group CEO, Chang Long Jong, in a press statement.
The original and curated videos, with a duration of about 3 to 5 minutes, will be uploaded weekly for live streaming and VOD viewing. The short-form format is designed especially for viewing over mobile, since the streaming service is targeted at young urban professionals seeking fun and informative videos that fit their fast-paced and flexible consumption habits.
mPlay will also have live-streaming capabilities to bring events of interest 'live' to its viewers. Built together with technology provider ESP xMedia, the mPlay platform will progressively develop and introduce enhanced features including personalisation, interactivity and e-commerce capabilities.
Malaysia, Singapore, Taiwan and Hong Kong are the four key Chinese-speaking markets with an addressable audience size of over 40 million that mm2 will focus on during the streaming service's launch.
However, it is possible that it would eventually launch in other regions like Cambodia and Thailand, given the fact that these are also markets that consume Chinese entertainment content on the regular.