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Luxury brand Boucheron announces actor and singer Lu Han as their newest brand ambassador.
Fashionable and sophisticated, Lu Han was a member of the South Korean-Chinese boy group Exo and its sub-group Exo-M, before his departure in October 2014.
In his recent Instagram post, the singer shared the good news with his fans: "It's my great honour to join the Boucheron family."
A global sensation, Lu was awarded the prestigious title of “Top 10 Influential People Born in the 90s in China”, boasting cumulative digital album sales that exceeded 100 million, as well as possessing multiple records.
Lu debuted at the China Golden Rooster & Hundred Flowers Film Festival dressed in the brand's stunning creations. He has also partnered up with the Maison in the Boucheron Quatre Blue and 520 campaigns.
Most recently in March this year, Lu attended the House’s pop-up event, wearing pieces from the maison.