Ford's new trail-finding app is exclusively for Bronco SUV owners

It also records and shares videos complete with data-driven overlays.


Ford just dropped a trail-finding app specifically for Bronco SUV owners. The appropriately-named Bronco Trail App is available for both iOS and Android mobile devices and includes a boatload of goodies for true off-roading enthusiasts. In other words, this app is not for people who use their rugged SUVs primarily to pick up coffee down the street.

The app leads drivers to more than 1,200 professionally curated trails throughout the US, Canada and Mexico (with more countries coming), totaling 18,000 miles. These maps let you filter by location, length, difficulty and more, with the ability to save your favorite trails. Once you save a trail, you can add waypoints, notes and even photos to show off preferred landmarks.

Of course, the deeper you trek into the wilds, the more cellular service diminishes. The app lets you download maps ahead of time in satellite or 2D topographic formats so you can view them even when in the middle of nowhere.

Beyond curated maps, there are some high-tech features here. The app integrates with the SUV’s tire pressure gauge sensor and automatically adjusts the pressure to suit trail recommendations. This feature works without a cellular or cloud connection. There is also a small social media component here, as you can trade marked-up maps with other Bronco owners to share unique destinations and the like.

In-app video footage using the Ford Bronco Trail app, complete with data overlays.
In-app video footage using the Ford Bronco Trail app, complete with data overlays. (Ford)

On the topic of social media, the app includes the ability to capture video, which is then shared via your preferred social network. This isn’t any ordinary video, however, as this content is automatically overlaid with all kinds of useful and nifty information, like speed, RPM, distance traveled, elevation and a lot more.

The app is free, but a new Ford Bronco starts at around $42,000. It’s available for download right now and Ford says it’ll stay on top of updates, adding more trails and features in the coming months. You'll also need an up-to-date FordPass subscription, but if you own a new Bronco, you probably have that too.