Foot Locker Opens Its First Standalone Kids Foot Locker Reimagined Store in New York City
Foot Locker has opened a new store for the younger sneakerheads of New York City.
Inside the Bay Plaza Shopping Center in the Bronx is the sneaker retail giant’s first standalone Kids Foot Locker Reimagined store, which is now open. The company stated this new store features elements of its Herald Square store on 34th Street in NYC, which was updated and reopened in August 2024 as part of the retailer’s store refresh program.
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Foot Locker confirmed the store is 60 percent larger than the average Kids Foot Locker, with a selling floor that consumes more than 3,300 square feet of retail space. It is merchandised by brand, size and age group, according to the company, “to simplify the path for discovery” and “provide a seamless shopping experience for sneakers and apparel.”
Inside, the store features the retailer’s “Kick it Club,” which Foot Locker described as a communal try-on area with fixtures that are “brought down in height and scale” so they are proportional for the shoppers, as well as a “Drop Zone” that features new and upcoming sneaker releases. There is also a space that Foot Locker called the “Omni-Hub,” which is both dedicated to assisting in the order process and allows for sneaker customization with laces, no-tie laces and other accessories.
A basketball wall with signature sneakers from brands including Nike, Jordan Brand, Adidas and more is featured in the store, as well as an active lifestyle wall with shoes from On, Hoka, Saucony and other leading running brands. And there is an “interactive custom shoe scan” in store, which can be utilized with help from an employee — referred to as Stripers at Foot Locker — so kids can get a shoe with the correct fit.
The store — which is located at 200 Baychester Ave. — is open Monday through Saturday from 10 a.m. ET to 9 p.m. ET, and Sunday from 11 a.m. ET to 7 p.m. ET.
When it comes to its brick-and-mortar presence, Foot Locker has been busy as of late. For instance, with NBA All-Star 2025 approaching, the retailer revealed details of its multibrand activation late last month. Foot Locker will host a two-story experience at 150 Powell St. in the city’s Union Square neighborhood during NBA All-Star Weekend, from Feb. 13-16.
About the Author
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.
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