Social media marketing start-up Faves Asia – the company behind the viral micro-influencer promotional video that has been causing an uproar online – has issued an apology.
In a statement on its Facebook page, Faves Asia said, “It was never our intention for the video to paint an inaccurate representation of the industry. While we admit the team did attempt to exaggerate the storyline to make it more humorous, we would like to take this opportunity to apologise for any unintended misrepresentation.”
The post also clarified that none of the people featured in the video are “materialistic in real life”, and added that “micro-influencers are not wannabes, they’re sincere people who wants [SIC] to grow”.
In the video, which has since been taken down, a girl complains about her lack of Instagram followers and tells her friend that she wishes to get the type of sponsorships that other more popular Instagrammers do.
Her life seemingly improves for the better – eating at cafes, getting manicures with her friends, a Maserati-driving boyfriend and adoring male fans bearing flowers – after her friend introduces her to Faves Asia.
Reaction to the video has been negative, with netizens criticising the video for encouraging materialism. Influencers have also spoken out to condemn the article, with Nellie Lim stating that the video’s portrayal of the desire to get fame and sponsorship gives the industry a bad reputation.
In an interview with Yahoo Lifestyle Singapore, local YouTuber Dee Kosh said, “What they were selling was what was wrong. I had a lot of friends who were talking about how bad the script was, about the videography, but to me what they were selling was wrong.”
“It’s true that you are able to get a lot of free stuff if you have a big following, but if that’s all you’re chasing and that’s all you’re selling, then you’re selling crap,” he said.
Faves Asia did not respond to Yahoo Lifestyle Singapore‘s request for a comment. However, Vulcan Post reported in September 2016 that Faves Asia had already managed to garner ‘close to 400 signups’.
Watch a copy of the Faves Asia video here.
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