Once again, Singaporeans have been robbed of a chain of fast food haunts. This time, the casualty is halal restaurant management company, Deelish Brands which operates several brands, notably Buttrmilk and Fatburger. There were a staggering 10 outlets in the Deelish Brands stable, which announced it is shutting down on 25 Aug 2023.
Their brand portfolio also includes pizza restaurant 800 Degrees Woodfired Pizza and Blimpie, an American-style deli that serves subs, wraps, paninis and salads. A quick search of the website for Deelish Brands shows that most affiliated links and social media accounts have already been scrubbed.
Famously, Fatburger had an XXXXL burger challenge wherein willing participants had to down a massive 4-patty burger, dubbed the Quad Burger. Our Office Chef, Aaron prevailed and received a certificate immortalising his feat. Perhaps that’s why he was so crestfallen to hear the news of Fatburger’s closure.
Buttrmilk, which served simple southern-style fried chicken, will be sorely missed. Their Hot Clucker (S$14), Original Buttermilk (S$10.90), and Fried Chicken Sandwich (S$8.50) were touted as go-to choices for fried chicken and waffles.
A frequent patron of Deelish Brands restaurants at Kinex Mall in Katong said he was surprised to find that the Buttrmilk, Fatburger and 800 Degrees outlets there had closed without any prior notice to members of its restaurant loyalty programme.
CEO Mohamed “Moe” Ibrahim assured members that they can seek refunds of unused credits by contacting the Deelish Brands WhatsApp hotline.
It’s a bitter pill to swallow for fast food enthusiasts, even more so for our Muslim friends, but at least we can still indulge in sinfully crispy fried chicken elsewhere to tide over these hard times.
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