This year, Estée Lauder campaign’s creative features a single, bold Pink Ribbon—the globally recognised symbol for breast cancer, in the hope to share the same goal: it’s #TimeToEndBreastCancer.
The Estée Lauder Companies continue its annual support for the Breast Cancer Research Foundation (BCRF) by collaborating with today’s international and local brands. This year, part of the sale proceeds of the limited-edition pink-ribbon products from six of its iconic beauty brands - Bobbi Brown, Clinique, Estée Lauder, Jo Malone London, La Mer and Origins, will go to the Breast Cancer Research Foundation (BCRF).
Our goal is to raise S$20,000, through social and fund-raising activations to support breast disease research at Singapore General Hospital. This will be done through exciting collaborations with exceptional local partners like Minor Miracles, Perk by Kate, Superga and WeBarre, who are joining us in our mission to end breast cancer. Our efforts will be amplified by the government’s dollar-for-dollar match. In addition, proceeds from our participating brands’ annual pink ribbon product sales will go towards supporting The Breast Cancer Research Foundation,” Margaret Chooi, Managing Director, The Estée Lauder Cosmetics Pte Ltd shared.
See some of the brands who are involved for a good cause.
The Garden collection comprises of a beauty pouch, beauty band and a face mask. 20% of the profits from sale of the collection will be donated to Singapore General Hospital in support of breast disease research.
In addition, the first 50 purchases of the complete Minor Miracles x The Estée Lauder Companies Breast Cancer Awareness Collection – The Garden will be accompanied with a complimentary beauty kit from The Estée Lauder Companies (worth S$98).
Perk by Kate
Lingerie brand Perk By Kate is launching a limited collection, which includes the Harper Full Cup Padded Bralette set in blush, which is constructed perfectly for patients who have undergone mastectomy as it offers more coverage.
Perk by Kate also offers the adjustment of padding options for each cup to balance out any differences in sizes. Part of the proceeds from sales of the collection will be donated to Singapore General Hospital, and every purchase made from the Perk by Kate x The Estée Lauder Companies Breast Cancer Awareness Collection will be accompanied with a complimentary beauty kit from The Estée Lauder Companies (worth at least S$100).
For the month of October, 20% of proceeds from the sale of any pink sneakers from Superga will go to Singapore General Hospital in support of breast disease research.
For every purchase of pink sneakers in-store, customers will receive a complimentary in-store shoelace customisation as well as a complimentary lipstick from The Estée Lauder Companies’ brands (worth at least S$36).
The Estée Lauder Companies will also be partnering with WeBarre, a boutique barre studio, for a donation-based virtual class that will be open to public on 24 October 2020.
Led by co-founder Anabel Chew, The Estée Lauder Companies and WeBarre hope to raise more awareness about breast cancer and educate on the deeper meaning behind the pink ribbon.
Participants who sign up with a donation of minimum S$50 will receive a complimentary beauty kit from The Estée Lauder Companies (worth at least S$100).
The public may also visit https://timetoendbreastcancer.sg/ to capture their pink ribbon moments in support of The Campaign’s mission and donation drive. The virtual photobooth will be available from today to 31 October 2020.