A fairytale setting but no guests for Chanel's next Métiers d'art show

·1-min read
The legendary Chanel maison at 31 rue Cambon had been transposed in the centre of the Grand Palais by the filmmaker Sofia Coppola for the Chanel Métiers d'art presentation in 2019.
The legendary Chanel maison at 31 rue Cambon had been transposed in the centre of the Grand Palais by the filmmaker Sofia Coppola for the Chanel Métiers d'art presentation in 2019.

The current covid-19 pandemic means that Chanel is opting for an audience-free format for its traditional Métiers d'art show. The French house will unveil the presentation online a couple of days after shooting it in the Loire Valley Chateau de Chenonceau. A presentation designed, as always, to showcase the specialist crafts and skills involved in creating haute-couture fashion.

While Chanel made headlines in October during Paris Fashion Week with its physical presentation in the Grand Palais in front of an audience limited to 500 guests, WWD reveals that the luxury house won't use the same format for its Metiers d'art show. Internet users will nonetheless be pleased to learn that they will have access to the entire show a couple of days after being shot.

The Château de Chenonceau in France's Loire Valley will be the backdrop for the next edition of the traditional show, to be filmed on December 1. The new collection, designed by creative director Virginie Viard, will be unveiled on December 3 on Chanel's platform and social media.

After jaunts to Shanghai, Hamburg and New York, the Chanel fashion house returned to the French capital and the iconic Grand Palais for last year's Métiers d'art presentation. For the occasion, the legendary Chanel maison at 31 rue Cambon was transposed to the center of the Grand Palais by filmmaker Sofia Coppola. It was the first show helmed entirely by Virginie Viard, who took over creative directorship of the fashion house after Karl Lagerfeld's death in February 2019.