London Fashion Week kicks off on Friday, and The British Fashion Council (BFC) has declared that the entire city is invited.
The organization has curated a city-wide series of events alongside major retailers, brands, partners and cultural institutions, in a bid to entice new audiences for the Spring/Summer 2020 season. From September 13 through 17, more than 170 events will take place across the British capital.
For the first time in its history, London Fashion Week is opening its doors to the public, via a series of ticketed fashion shows, including those by Alexa Chung and House of Holland, at its central hub, The Store X, 180 Strand. Visitors will also be able to take part in installations, panel discussions and experiential spaces.
Anya Hindmarch is also getting into the inclusive spirit of things, by launching an interactive, ticketed ‘Postbox Maze' art installation in the city's Brewer Street Car Park. The luxury accessories designer's piece was inspired by the ‘Metamorphosis III' mural crafted by the artist M. C. Escher and pays homage to the importance of written communication.
Elsewhere, Burberry has launched its London Fashion Week breakfast at its all-day café Thomas's, meaning hungry fashionistas can stock up on scrambled eggs and buckwheat blinis, while Mulberry will be holding a series of free workshops at its flagship store on Regent Street. The sessions, which will be led by craftspeople from the brand's Somerset factory, will give guests the chance to create and keep a bespoke leather bracelet made with offcuts from the label's Iris bag. Gap will also be encouraging creativity, by offering shoppers a personalization service that will let them hem, stud, distress, patch, embroider and laser their Gap denim pieces free of charge at a special pop-up space on Soho's Brewer Street. The label will host an ‘Embroider Your Denim' workshop on September 14.
For more information on London Fashion Week, see https://www.londonfashionweek.co.uk/