EXO's Kai is Bobbi Brown's first Asia Pacific Brand Muse

·1-min read
Kai is Bobbi Brown's APAC Brand Muse. (PHOTO: Bobbi Brown)
Kai is Bobbi Brown's APAC Brand Muse. (PHOTO: Bobbi Brown)

Popular K-pop band member Kai is set to be the face of Bobbi Brown Cosmetics as their first Asia Pacific (APAC) Brand Muse.

“It is a dream to be representing Bobbi Brown Cosmetics as the first Asia Pacific Brand Muse. The fact that the brand embraces natural beauty and celebrates confidence makes it a perfect fit for me. It’s an exciting challenge to reveal a new part of my personality through this partnership with Bobbi Brown Cosmetics and I can’t wait to share how it will take shape.’ said Kai.

As APAC Brand Muse, Kai will partner with Bobbi Brown Cosmetics on upcoming makeup and skincare campaigns and social digital content to live across earned, owned and paid channels in addition to in-store platforms. His first campaign will be on the launch of the new Intensive Skin Serum Radiance Lotion and Emulsion, a franchise extension to the brand’s Intensive Skin Serum Foundation SPF 40 PA+++.

Catch Kai on IG Livestream, 14 April

Got a question for Kai? Fans of Kai can now submit their questions for the Brand Muse through Bobbi Brown SG via direct messages to the newly launched Instagram account @BobbiBrownSG from now till 14 April. 

Kai will answer fans' questions on @BobbiBrownKorea this Wednesday, 14 April, 7pm.

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