Estelle Chen named as new face of Maybelline cosmetics

Estelle Chen in Maybelline New York campaign. Courtesy of Maybelline

Estelle Chen has been selected as the new brand ambassador for Maybelline New York.

The model, who was born in Paris to Chinese parents, is quickly becoming one of the most sought-after names in the business, having walked the runway for the likes of Louis Vuitton, Victoria's Secret, and Michael Kors.

Now, Chen has announced that she has signed on for her first major beauty deal.

"I am blessed to be a part of the Maybelline New York family and join the roster of powerhouse spokeswomen, past, present, and future," the 21-year-old commented. "To stand with a brand that is such a trailblazer in the industry, consistently pushing the boundaries of innovation and establishing future trends, while empowering women to recognise their true potential, has left me inspired and overjoyed."

Chen, who is the company's youngest spokesmodel, joins a roster of prominent ambassadors including Gigi Hadid, Adriana Lima, Josephine Skriver, Emily DiDonato, Herieth Paul, and Christy Turlington.

For her debut, the rising star appears alongside Lima, Hadid, and Paul in Maybelline's milestone New York Fashion Week 10th anniversary campaign.

And Trisha Ayyagari, global brand president of Maybelline New York worldwide, called Chen the perfect addition to the cosmetics giant's team.

"We're so thrilled to have Estelle join the Maybelline New York family," she shared. "Estelle's diverse background lends to her versatile, down-to-earth character that makes her relatable to our global customer. We can't wait to see her continue to grow."

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