Advertisement

How Emmys Gifting Suite Organizers Innovated Amid the Ongoing Pandemic

As the Emmys have risen to the challenges posed by the coronavirus pandemic, so too have the events surrounding the annual awards show. Gifting suites — where talent interact with and receive products in exchange for potential photo placements and mentions — have been a staple of awards season for decades, a chance for brands to get valuable exposure via A-list talent. With no in-person awards show this year, the organizers behind the official Emmys gifting suite for the last seven years told TheWrap they did not want to hold one this year out of an abundance of caution for the talent, vendors and workers associated with such an event. They hope to return next year, circumstances permitting. Also Read: Will the Emmy Awards Have a Red Carpet This Year? While not an official event, events producer Debbie Durkin has held her end-of-summer EcoLuxe lounge for the last 14 years during Emmys week. In the last few years, the event has been held at the Beverly Hilton, which on other years would be a hub for awards activity. (The Golden Globes are held at the Hilton annually.) “I called the Hilton and I said what if we did a drive-through...

Read original story How Emmys Gifting Suite Organizers Innovated Amid the Ongoing Pandemic At TheWrap