Emma Roberts and Laura Harrier fronting BOSS Alive fragrance campaign

Emma Roberts in Boss Alive campaign. Courtesy of BOSS Parfums

Emma Roberts and Laura Harrier have been tapped to front the campaign for the new BOSS Alive fragrance.

Executives at BOSS Parfums have selected the Hollywood duo, alongside Brazilian star Bruna Marquezine and Agents of S.H.I.E.L.D. actress Chloe Bennet, as the face of the new perfume. Designed to represent the "modern, multifaceted face of the BOSS woman," the marketing imagery depicts the women posing casually in a range of black and white outfits.

"As an actress, I'm used to playing a character so it was liberating to be myself for this campaign," said Emma, 28, of the experience. "I felt so confident while we were shooting and there's really no better feeling than that."

While Spider-Man: Homecoming actress Laura noted that she particularly enjoyed working alongside female talent both behind and in front of the camera.

"It's great to be a part of a project that is completely female driven. I love the idea of all these innovative forces coming together to create something new," the 29-year-old shared.

The BOSS Alive scent features top notes of sparkling apple and plum, a powerful floral heart of jasmine sambac, and a contrasting base that fuses woody notes with vanilla absolute.

And Chloe, 27, is thrilled to be working with a brand that embraces inclusivity.

"The other campaign talents are all awesome and working together is great because we all have so much in common, and yet, are so different at the same time. Any young woman can look up to any one of us and see themselves in a different part of each of us," she added.

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