Supermodel Elsa Hosk, from her casually cool wardrobe to her often-imitated home decor—has found the perfect beauty partner in La Bouche Rouge. Out today, the Elsa Hosk x La Bouche Rouge collection features the dreamiest, most-Instagrammable lipsticks, eye shadow palette, highlighter, and mascara. Like all LBR products, the collection is housed entirely in sustainable, plastic-free, recyclable, and refillable packaging.
"I first discovered LBR at my friend's house. She had a package that just arrived sitting on the table, and normally, I wouldn't be so intrigued, but when I saw the white packaging and the logo, I was so drawn to see the products," Hosk says. "It was definitely love at first sight. First the paper packaging, then the reusable leather cases, and finally the clean, gorgeous formulas."
The model's new collection includes two lipstick shades, Le Nude Elsa and Le Rouge Elsa; La Lumière, a champagne highlighter formulated with hyaluronic acid; Les Ombres Tage, an eye shadow palette of four endlessly wearable matte beige shades; and the brand's signature Le Sérum Noir, the first mascara to be housed in 100 percent recycled glass.
Hosk's playful aesthetic is most apparent in the outer packaging, which is available in two shades: lime green and lilac. Both lend a retro, Californian-summer vibe to the collection of makeup essentials and basics. "I recently moved to L.A., and I've been so inspired by the colors in my California garden and around the city. There are so many new plants and flowers that are new to me on the West Coast," she says. "It's so green here, and I just love that. I had to make a lime-green case, inspired by all the green nature here."
The vision of Hosk's "ultimate red," called Le Rouge Elsa, twisting up from a lime-green tube feels "energizing," while the pastel-lilac adds softness to the collection. "I've always loved a mix of a bit crazy and cute," she notes.
Hosk gave birth to her daughter, Tuulikki Joan Daly, earlier this year, making her commitment to clean formulas that much more important. "I kiss and rub my face against her all the time, so whatever I wear, I want it to be safe for her as well," Hosk says. "I think we've learned so much about how damaging products can be for us and the environment by now, and there are really amazing alternatives to support, like LBR. I think clean beauty is the future, and that's exciting."
The Elsa Hosk x La Bouche Rouge collection is available for preorder now, with shipping expected on August 4.
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