Dulux's Colour of the Year for 2024 revealed

dulux uplifiting colour palette, 2024
Dulux reveals the 'It' colour of 2024Dulux

Sweet Embrace, a delicate pale pink, is the Dulux Colour of the Year 2024.

Hot pink has enjoyed much of the spotlight in the last year (we're looking at you, Barbiecore) but for 2024, soft, muted pinks will be dominating our Pinterest boards.

The soft, comforting hue of Sweet Embrace taps into the in-vogue pink interior trend (remember colour of the moment, millennial pink?) which has been swelling for the past decade. It's cooler and more sophisticated, evoking feelings of tenderness, comfort and assurance.

Truly versatile, this warm and delicate hue adds sweetness to a decorative scheme without being saccharine. From the kitchen to the living room, it will make your space feel comfortable and welcoming. In many ways, Sweet Embrace perfectly encapsulates the age-old phrase, 'home sweet home'.

dulux colour of the year 2024, sweet embrace
dulux colour of the year sweet embrace, 2024

It's also a metameric colour, meaning it changes tone with the light – in the early morning light it appears crisper, yet becomes a more blush pink during the brightness of midday, and increasingly violet in the evening.

'What is so wonderful about Sweet Embrace is its soothing quality. Like a whisper of reassurance in a moment of stress, it has a visual softness that calms the senses and creates an atmosphere of serenity,' says Marianne Shillingford, creative director and colour expert at Dulux.

sweet embrace, pale pink, dulux colour of the year 2024

Likened to an 'arm around the shoulder', using Sweet Embrace on your walls will deliver a stable foundation to any room.

'While being a beautiful standalone colour, it's a hue that perfectly combines with so many other shades making it a cheerleader in colour form,' adds Marianne. 'It's the perfect modern neutral that you can use with confidence, knowing it will unite each element from furnishings to artwork whilst creating a gently uplifting atmosphere.'

Now marking 21 years of Dulux's annual colour forecast, Sweet Embrace was chosen by leading interior designers as a shade that represents the global mood, and a universal need for clarity and joy.

dulux colour of the year 2024, sweet embrace

If you're gearing up for your next decorating project, there are three gorgeous complementary palettes to help you craft the perfect space – and environment – in your home.

A Warm Colour Story

Earth tones create a space that is familiar and embracing. In the home this lends itself to snug spaces where comfort is key.

dulux warm colour palette, 2024

Shades include:

  • Sweet Embrace

  • Winter Pumpkin

  • Copper Glow

  • Pink Sandstone

  • Cherished Ribbon

  • Fireside Embers

  • Peanut Butter

  • Brave Ground (Colour of the Year 2023)

  • Cashmere Throw

  • Treasured Memory

A Calm Colour Story

Naturally calming, this palette recalls the shades of woodlands and seascapes. Use these colours in the home to create a quiet space for a tranquil feeling.

dulux calm colour palette, 2024

Shades include:

  • Sweet Embrace

  • Nordic Hills

  • Neptune Seas

  • Pea Shoot

  • Tranquil Dawn (Colour of the Year 2020)

  • Horizon View

  • Sapphire Salute

  • Fresh Foliage

  • Ocean Stone

  • Serene Waters

An Uplifting Colour Story

A curation of modern lilacs and ochres, this is a dreamy, upbeat combination signalling new opportunities. Use this palette to create a light-hearted space, enabling you to feel energised and joyful.

dulux uplifiting colour palette, 2024

Shades include:

  • Sweet Embrace

  • Rocking Horse

  • Sandy Shallows

  • Wild Wonder (Colour of the Year 2023)

  • Fragrant Peony

  • Ochre Sands

  • High Summer

  • Warm Straw

  • Lilac Skies

  • Tailors Chalk

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