Dior has postponed its upcoming cruise show due to the escalating coronavirus outbreak.
The French house, headed up by Maria Grazia Chiuri, had been planning to stage its cruise show on 9 May in Lecce, Italy.
However, leaders at the company have now decided to delay the event indefinitely, with a new date to be announced in due course, depending on how the crisis evolves.
"As a preventive measure, in accordance with instructions from public authorities, and to reinforce the coordination of international directives, the House of Dior has decided to postpone its cruise show in order to ensure the safety of all its employees, collaborators and guests... Our thoughts are with everyone who is affected by this pandemic, all over the world," Dior representatives said in a statement provided to WWD.
At present, Italy is the hardest hit nation outside of China, where Covid-19 originated in December.
As a result of the increasing cases, totalling more than 24,700, the country has been placed on lockdown, with all non-essential shops, bars, and restaurants closed and all major sporting and cultural events cancelled.
Dior follows in the footsteps of Gucci, which has postponed its cruise show in San Francisco, California on 18 May, Prada, which has indefinitely pushed back its presentation in Tokyo, Japan on 21 May, Versace, which has shelved its runway show on 16 May at an unknown American location, and Giorgio Armani, which has postponed its cruise show in Dubai in April.
Ralph Lauren has also decided to not go ahead with its fall 2020 show, which was scheduled for April in New York, while fashion weeks in Tokyo, Shanghai, and Beijing have been scrapped.
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