Dior launches an exclusive online experience for Air Jordan 1 OG Dior sneakers

Dior Men Summer 2020. (PHOTO: Brett Llyod/Dior)

To mark the launched of the limited-edition Air Jordan 1 OG Dior Sneakers, Dior is launching an exclusive online experience that allows participants the opportunity to purchase a pair of a first-come, first-serve basis.

This comes right after the Fall 2020 men’s show in Miami, where Dior and Kim Jones teamed up with Jordan Brand to create the Air Jordan 1 OG Dior limited-edition sneakers as well as an Air Dior capsule of ready-to-wear and accessories. 

Participants who want to secure these sneakers will be given on a first-come, first-serve basis to the lucky individuals who register before the inventory is exhausted.

Coinciding with this event, the house also unveils a series of images by photographer Brett Lloyd featuring the Air Dior Collection, a capsule that continues to enrich the collaboration with Jordan brand.

Dior Men Summer 2020 The Air Jordan 1 High OG Dior Sneakers. (PHOTO: Brett Llyod/Dior)

Register your interest here for either the high-top or low-top sneakers.

Each participant may select just one boutique and register only once for the desired style and size. Air Jordan 1 OG Dior sneakers will be available for purchase exclusively in selected Dior pop-ups and pop-in stores only by registering on the digital microsite. 

Collection stores include Ion Orchard, Singapore, House of Dior in Seoul and Siam Paragon in Bangkok among others.

The store pick-up date will be sent via SMS or email shortly following verification of eligibility. A unique QR code with the individual’s name will be issued. A matching government-issued ID will be required at the time of purchase.

The Air Dior capsule collection of ready-to-wear and accessories, in collaboration with Jordan Brand, will be available to shop at Dior pop-in stores from July as well as in two pop-up stores located inside the Selfridges Corner Shop (London) and Taikoo Li (Chengdu).