Diane von Furstenberg has responded to an article questioning whether her label can survive recent financial hardships, insisting her brand will pull through.
The 73-year-old designer took to Instagram after a New York Times article speculated whether her eponymous label could carry on and successfully restructure after the financial struggles brought on by the Covid-19 pandemic.
"In reference to the New York Times article I would like to clarify a few things and not be misunderstood," she began the post, which included a shot of the piece. "We intend to pay all our employees in full, including severance. (I also want to say we have taken no government funds throughout).
"As everybody I have had painful months trying to untangle huge difficulties. I had to close many stores and shrink operations, but DVF will go on."
Diane assured customers that she will continue delivering the label's "timeless fashion and exclusive prints", and insisted she will carry on well into the future.
"I want to thank my faithful consumers and partners that have supported me for so long... I will not disappoint you. Owning my vulnerability through these hard times and learning from it will make me and my brand stronger. Thank you... love you all. Diane," she signed off.
It was announced last month that the New York-based label would be laying off 75 per cent of its 400-person staff, and closing 18 of its 19 retail stores.
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