Action role-playing game Diablo IV wants fans to bleed for it. Really. The demon dungeon-crawler announced on October 20 that, for the next month, players can donate their actual blood in exchange for in-game items and, ultimately, for the chance to win a liquid-cooled PC infused with more human blood.
Additionally, any adult in the U.S., regardless of donation status, will be able to enter in Blood Harvest’s grand prize sweepstakes: a liquid-cooled PC infused with “real human blood.” More practically, it will also consist of an NVIDIA GeForce RTX 4090 and an Intel Core i9 CPU. You’ll be able to enter to win the custom-built PC once Blizzard collects its 666 quarts.
Blood Harvest has a ghoulish quality to it, mainly because it’s being orchestrated by Blizzard. But there’s an ongoing and serious blood shortage in the U.S., the Red Cross said in September, and I’m at peace with Blizzard’s call-to-gamers in a crisis. I wonder where blood in the PC—which reminds me of when Romans would drink gladiator blood to get virile, or when rapper Lil Nas X’s sold $1,000 bloody Nikes so people could look virile on Instagram—is sourced from; Kotaku reached out to Blizzard for comment. I’m hoping a blood-cooled PC will improve my KD.
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