Designers Love This TV Because It's Practically Invisible

Carisha Swanson
·3-min read
Photo credit: Samsung TV
Photo credit: Samsung TV

From House Beautiful

Photo credit: Hearst Owned
Photo credit: Hearst Owned


Welcome to HB Obsessed, where our editors spotlight standout products they're loving. Today, it's the Samsung TV that's a fixture in high-design homes.

Let's face it: Most TVs are ugly. And for decades there's been very little done to change that, with manufacturers coming out with bigger and bigger takes on the big, black plastic box. So it was hardly a surprise that when Samsung finally broke away from the pack of television marketing and started looking at the TV through the lens of well-designed spaces, it was a huge hit with the design community. The Frame revolutionized what a TV could be when not in use. This television, which at the time came with four bezel (or "frame") options and countless virtual matting options for any singular piece of art, became a mainstay in high-design homes. Now, living rooms could quickly go from hosting a dinner party to becoming a media room, and bedrooms where couples fought over whether a television even belongs in that space were suddenly tranquil havens.

Since then, this deceptive art piece/media hub within the home has allowed couples, design aficionados, and lovers of their walls to have both the beauty of art and the art of ultra high definition viewing. If you're a House Beautiful reader, you've seen them in April Tomlin's kitchen and a bedroom designed by Jean Liu (though you'd be forgiven for mistaking them for framed art). Samsung’s extensive collection of curated pieces from museums and galleries around the world allowed Frame users to constantly update their “collection” to reflect their mood or taste in the moment. Now, the TV is even better.

Photo credit: Samsung TV
Photo credit: Samsung TV

The 2021 iteration of The Frame is significantly slimmer than then the previous model and offers much more surprising bezel color combinations. While these add-ons—much like a normal frame for a piece of art—are not inexpensive, it is nice to have the option to change your mind (and therefore the color) over time. With sizes ranging from 43” to 75” you can go from a petite gallery wall in a guest room to a statement making piece in the living room. The smallest sizes can now even be hung vertically to make them fit into your wall design.

Samsung is also interested in making our WFH life better and our bodies stay toned. You can turn the TV into your own Zoom/Meetings display giving yourself a much needed break from the computer screen. On the health front, Samsung Health is a free service with your smart television that offers Routines to help you stay fit from fitness experts like Jillian Michaels and brands like Echelon. Adding on a simple camera even enables the television to track your movement, giving you happy or sad faces based on your form.

Plus, all the best parts of the original Frame still apply. The light-sensitive art display mimics the light in that room so it feels connected to the rest of the art (versus looking like a bright tech display). And when The Frame senses no motion, the display turns itself off. Your own art can also be transformed with built in filters to make it gallery worthy and all displayed art can be shown with a variety of mat options to truly enhance the feeling of an art wall.

Samsung also just introduced a new accessory, called MyShelf, which frames The Frame in a shelf for showcasing other, ahem, objets and collectibles in your home, basically turning your television into a three dimensional display of art.

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