The Dutch designer is celebrated in fashion circles for its art-inspired designs.
However, this collection had a more mass appeal thanks to its use of fun slogans commonly associated for high street brands – including Melania Trump’s infamous “I don’t care” Zara jacket.
Tongue-in-cheek messages ranged from “Sorry I’m late I didn’t want to come” to simply “F* this I’m going to Paris”.
The looks went down a treat with Twitter users, with one person claiming they “just [couldn’t] get enough” of the designs and wanted to be “buried” in them.
— Ellis Rose Crawshaw (@ellisrosec) January 23, 2019
Thrilled to announce that thanks to the Viktor & Rolf Spring 2019 Couture show I’ve found my Oscars dress and also what I plan to be buried in!!! pic.twitter.com/v9396J1S54
— Julia (@JuliaHass) January 23, 2019
Others liked the emotive nature of the slogans, saying the brand “read [their] thoughts.”
wearing my heart on my sleeve in 2019 (viktor&rolf) pic.twitter.com/xX4jNLyOTt
— Aamina Khan (@aaminasdfghjkl) January 23, 2019
MOOD | Viktor + Rolf Haute Couture SS19 pic.twitter.com/OxM7VDNoyI
— Shelby Ivey Christie (@bronze_bombSHEL) January 23, 2019
— Manish D Mishra (@dandydujour) January 23, 2019
One person poked fun at an extravagant ruffled tulle gown which bore the slogan: “Less is more.”
— The Wall Group (@TheWallGroup) January 23, 2019
But not everyone appreciated the lighthearted nature of the high fashion looks, with some calling it “corny” or comparing it to budget high street retailers.
Viktor & Rolf couture is CORNY pic.twitter.com/fs9TOlYNoD
— Sofa Coca-Cola (@carlixann) January 23, 2019
viktor & rolf looked like a forever21 sale rack
— 𝐝𝐫𝐞𝐚𝐦 𝐠𝐢𝐫𝐥 (@dumbdiorblonde) January 23, 2019
you know when you see a cute shirt on a rack in the store and then you pull it out and it has a weird cringey slogan on it ? well that’s basically what Viktor&Rolf Couture ss 2019 was… pic.twitter.com/ytMjKGPFVq
— 𝐏.𝐖 (@peachywaldorf) January 23, 2019
This isn’t the first time outlandish high-fashion designs have gone viral on social media.
Back in November, Calvin Klein’s “inside out” jumpers – inspired by ‘Looney Tunes’ – proved divisive on Instagram, with comparisons to “month-old roadkill”.
—Watch the latest videos from Yahoo—
Read more from Yahoo Style UK: